Welcome to Country is inspired to work with Aboriginal and Torres Strait Islander people and communities to increase employment and economic outcomes. The tourism sector and the experience sector more broadly present an opportunity to deliver on this purpose and met a growing demand for First Nations’ experiences. Designed as a central ‘market-place’ it provides a platform for communities to access and tap into travellers. For travellers it provides a trusted source of high quality experiences.
Bruce Pascoe, a teacher, academic and farmer from the Bunurong and Yuin peoples, had a vision of mobilising people around Australia to take a part in growing a new business ecosystem around farming traditional foods. First Australians Capital supported his vision, helping start Bruce's business, Black Duck Foods.