Sobah: Breaking down the stigma of socialising sober
Sobah an exciting Brisbane-based start-up is now serving alcohol-free botanical drinks in all Queensland bars.
Proudly Aboriginal owned and led, Sobah is Australia’s first non-alcoholic craft beer company run by husband-wife team Clinton and Lozen Schultz. We’re based on beautiful Yugambeh country known as the Gold Coast, Queensland. Sobah is a place with sun and surf where a fresh, crisp drink can be enjoyed without the headache.
We were born from a desire for providing a better choice for those who are not drinking for whatever reason at whatever time. Founded by Gamilaroi man and psychologist, Clinton Schultz, Sobah functions from the philosophies of Gamilaraay Lore ‘dhiriya Gamil’ along with other lessons he has been fortunate to learn from Elders from around Australia. These include acting from a position of respecting people, place and the environment; understanding and working towards fulfilling responsibilities to that we are connected to; and, engaging in positive reciprocity. While we’re hard workers, we truly believe we have been privileged in our opportunities thus far and therefore have a responsibility to give back, to share our knowledge and experience, to create opportunities for others, to encourage sustainable and healthy ways of living, and to assist in bringing about positive changes.
Sobah is leading a conversation surrounding Australian societal issues with alcohol consumption and breaking down the stigma of socialising sober. We promote healthy lifestyle choices and wellness, social equity, sustainability, raise positive awareness of Aboriginal and Torres Strait Islander culture, smash stereotypes, unite people and of course, our beers quench thirst.
Congratulations to the team.